Marketing and business lessons to learn from witblox
WitBlox is an Indian firm dedicated to inspiring young inventors and students through DIY robotics and electronics kits.
Their objective is to make STEM education enjoyable and accessible.
They provide modular, plug-and-play electrical blocks called "Blox," which allow users to create creative creations without having to solder or deal with sophisticated cabling.
These kits are ideal for children, students, and hobbyists, since they help them increase creativity, develop problem-solving skills, and gain hands-on experience with technology.
They started because they realized that children are keen to learn but leave up when it becomes complex, and they wanted to help or simplify it that's why Witblox came up.
Marketing lesson
1. word of mouth - as users buy it and refer it to friends and relatives, there is a higher possibility of conversion; witblox promotes its product through word of mouth.
2. community development - Witblox focuses on developing a community of like-minded people because it leads to increased engagement and trust.
3. Experience marketing aims to create engaging and memorable interactions that link customers emotionally with a business.
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Meeting with founder of witblox |
WitBlox employs this method by hosting hands-on workshops, invention challenges, and fostering a large user community that shares their creations. WitBlox fosters creativity and STEM learning through these interactive experiences, elevating their products beyond kits and into a wider, engaging adventure that resonates with their target audience.
and by accepting the offer of sharks they increase their visibility towards us that was bold and strategic move by amit it is a million dollar startup and india needs more like this hope you like it and comment if i miss anything
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