Real-Life Case Studies: Lessons for Aspiring Entrepreneurs

 Marketing and business lessons to learn from witblox WitBlox  is an Indian firm dedicated to inspiring young inventors and students through DIY robotics and electronics kits.  Their objective is to make STEM education enjoyable and accessible.  They provide modular, plug-and-play electrical blocks called "Blox," which allow users to create creative creations without having to solder or deal with sophisticated cabling.  These kits are ideal for children, students, and hobbyists, since they help them increase creativity, develop problem-solving skills, and gain hands-on experience with technology. They started because they realized that children are keen to learn but leave up when it becomes complex, and they wanted to help or simplify it that's why  Witblox came up. Marketing  lesson  1. word of mouth - as users buy it and refer it to friends and relatives, there is a higher possibility of conversion; witblox promotes its product through word of m...

Introduction: An Initial Public Offering (IPO) is a significant milestone for a company. It marks the transition from a privately held company to a publicly traded one. In simple terms, an IPO is the process of selling a company's shares to the public for the first time. The IPO Process: Hiring Underwriters: Companies typically hire investment banks to underwrite the IPO, which involves pricing the shares and managing the sale. Filing the Registration Statement: The company files a registration statement with the Securities and Exchange Commission (SEC) in the U.S. or the equivalent regulatory body in other countries. Roadshow: The underwriters conduct a roadshow to market the IPO to potential investors. Pricing the Shares: The underwriters determine the offer price per share based on demand and market conditions. IPO Launch: The shares are offered to the public through a stock exchange. IPO vs. FPO: While an IPO is the initial public offering of a company's shares, ...